In the year up to 19 July 2020, like-for-like sales from the company’s eCommerce sites grew 68.9%.

Following this huge growth in online sales, particularly during lockdown, Card Factory looks set to focus on this channel. It launched a new website on 2 July as part of this commitment to multichannel operations.

Delhi Fair 2024

Online sales were especially high during the period of store closures from 23 March to 14 June, when there was an increase of 120.7%. And the switch to online purchase has continued despite the reopening of bricks and mortar stores, with like-for-like online sales up 60.5% in the period from 15 June to 19 July.

The company said: ‘The board is pleased with the trading performance since stores have reopened; however, it is far too soon to determine whether initial trading reflects the release of pent-up demand following lockdown or the point at which consumer footfall and sales (both transactions and average spend) will settle to a sustainable level.’

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