Heathcote & Ivory launch RHS toiletry range

Heathcote and Ivory RHS

The Royal Horticultural Society has announced the launch this month of a new range of toiletries, Home Grown, from the British beauty and fine toiletries company

Described as a vegan-friendly beauty and wellness collection inspired by the wellbeing benefits of growing vegetables, herbs and flowers at home, the RHS Home Grown range includes: a 100ml Hand Cream and Twist Key; a Care For Hands Gift Set; Scented Soothing Oat Soap on a Dish; Hand Essentials with 2 x 30ml Hand Creams & 15ml Moisturising Antibacterial Hand Spray; Uplifting Hand Wash; Moisturising Antibacterial Hand Gel; Intense Shea Butter Hand Cream; Herbal Bath Salts; and Washing Up Gloves & Hand Cream Set. The soaps are offered with a ceramic soap dish.

For the packaging, environmentally friendly glass bottle and aluminium tubes and post-consumer recycled plastic tubes are used. All products are cruelty-free and vegan-friendly.

The items – and the packaging – also make stunning use of beautiful designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The designs were also inspired by the ingredients – carrot seed oil, snow mushroom, and beetroot and pumpkin extract – used in the formulations.

The toiletries are expected to appeal to a wide range of consumers, in particular those with an interest in gardens. But the ‘at home’ appeal of the collection goes even further, covering not just gardens but allotments, balconies and even windowsills; this is an inclusive range for all those who love gardening, wherever they may grow their vegetables, herbs and flowers.

The range is also expected to enjoy a strong response from lovers of elegant interiors, stylish modern living, and botanical-inspired beauty and toiletries, as well as gift buyers of all ages.

Exclusively Show 2024

The Heathcote & Ivory RHS Home Grown range is available from 10 March at RHS shops, Heathcote-ivory.com, leading garden centres, and rhsshop.co.uk.

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