Visit ‘The House of Ashleigh & Burwood’, the ground-breaking state-of-the art virtual show space, modelled on a beautiful heritage home conveying the style and aspirations of the leading home fragrance brand
TheHouseOfAB.com is an immersive experience that allows retailers to view in 3D detail their popular home fragrance products including the newest additions for SS21 such as their uplifting Life In Bloom collection.
Ashleigh & Burwood created it to empower retailers to make informed purchasing decisions, without the need for travel or meeting face to face during these unusual times. Visual Merchandiser, Olivia Collins led the development of the Virtual House and comments: ‘We anticipated retailers might be required to visit many virtual showrooms in the current climate, so we wanted ours to break from the regular conventions.
‘We set about creating something that was visually exciting and experiential. Initial feedback about the experience has been phenomenal; I think we’ve hit the right balance in creating something that not only looks stunning, but is also practical, showcasing the products in full 3D photorealistic detail which is really important to buyers.’
Retailers are not only able explore Ashleigh & Burwood’s product collections within an engaging setting, but they also enjoy a number of other benefits by accessing TheHouseOfAB.com. The Virtual House can be explored 24/7 at a time to suit the retailer, or indeed retailers can be taken on an arranged bespoke tour by an Ashleigh & Burwood team member on a video link within the platform. Furthermore, for registered users of the Ashleigh & Burwood trade website, the Virtual House is shoppable. Ashleigh & Burwood even have an answer for sampling their fragrances and scent cards for their eight latest fragrance launches are available on request. Request your scent cards now. Email: COT@ashleigh-burwood.co.uk. Call: 01932 267060.
