Running for four days, the February show will include the introduction of late-night openings until 7.30pm on the Sunday and Monday. The shows runs from Sunday 6 â€“ Wednesday 9 FebruaryÂ
Simon Lau, Event Director, Spring Fair, says: â€˜After extensive research, analysis, and collaboration with over 3,500 exhibitors, buyers and partners, we have taken the decision, which reflects industry opinion and buying behaviours, that Spring Fair will become a four day show. We have listened to our customers who had overwhelming feedback that the show was a day too long.
â€˜Buying behaviours have changed in recent years and visitors have communicated that they welcome a four-day show and that a more condensed few days with the same number of talks, demonstrations, and meetings would make it a more dynamic and action-packed event. We are also really pleased to introduce two late night openings. A trend common in retail already, the additional opportunities to trade will greatly benefit visitors attending for one day only.â€™
Â “We are thrilled to hear and fully support that Spring Fair is evolving to a four-day show from February 2022”Sarah Ward, CEO, The Giftware Association
Sarah Ward, CEO, The Giftware Association says in support of the new show dates: â€˜We are thrilled to hear and fully support that Spring Fair is evolving to a four-day show from February 2022. This change has been a long time coming, driven by collaboration and feedback from the community with the aim of delivering a better return on time and investment for both exhibitors and visitors alike. Spring Fair is still the largest and longest home and gift trade show in the UK, and Iâ€™m excited by the prospect of late-night shopping!â€™