Mixed retail space a success for joint project.
Camilla Vestertjele, Bloomingville’s Commercial Director was delighted to visit Yarnton Garden Centre to view for herself the new shop in shop.
Camilla told the Gifts Today editor “It was so nice to finally meet this customer and see why the joint project has proved to be so successful. They really understand the brand, are so focused on their customers and have an expert visual display team.â€
“It was so nice to finally meet this customer and see why the joint project has proved to be so successful. They really understand the brand, are so focused on their customers and have an expert visual display team.â€
Camilla Vestertjele, Bloomingville’s Commercial Director
Yarnton’s General Manager commented “When I joined Yarnton Home & Garden 4 years ago, I could see straight away it required modernising. Yarnton Home & Garden is brilliantly located just north of Oxford and south of the Cotswolds, so has fantastic potential. I wanted to create a garden centre that was modern and fun and that would appeal to the surrounding demographic. My main ambition for the business is to deliver a brilliant shopping experience for our customers.â€
“The centre is a mixed retail space: Yarnton as a lead brand with a few smaller in-store concessions. Over time we have lost some of these businesses. I felt that long lease concession models were outdated and were not attracting the kind of brands I wanted to work with. After lockdown, we had a lot of shop space available, and I took this as my moment to introduce a ‘Brand Partnership’ model to Yarnton.â€
Yarnton work closely with very carefully like-minded brands such as Bloomingville, who was one of their first partners, to deliver a cohesive ‘shop within a shop’ model. Yarnton’s General Manager adds “ We believe for the customer this model provides a far more cohesive and enjoyable shopping experience. Bloomingville has been a huge success for us. Their bohemian style homewares are perfect for our customer. What’s more, you cannot find Bloomingville close by, so we have exclusivity in the area which is a wonderful point of difference for our centre.
“If you have not visited Yarnton Home & Garden please do pop in! We have hot coffee, a Magic Garden for the children and a fabulous shopping experience.â€
