The countdown is on for Autumn Fair which takes place from September 4 to September 7 at NEC Birmingham, with the show already over 75% booked and a host of industry leading suppliers set to showcase their latest collections.

Autumn Fair incorporates four key buying destinations: Home, Gift, Moda, and Design & Source, with 12 sectors including: Everyday, Home, Living & Décor, Housewares, The Summerhouse, Beauty & Wellbeing, Gift, Greetings & Stationery, Kids, Toys & Play, Footwear, Jewellery & Watch, Womenswear, Fashion accessories and Sourcing. The Sustainability Trail continues to grow in popularity, with more brands than ever before striving to do their part to ensure a more sustainable and ethical future for all.

Timed to get retailers ready for the Golden Quarter, brands returning to the show include Coach House, Hill Interiors, and the newly launched Mint Interiors by Kettle, within Home; Pacific Lifestyle within Summerhouse;  and best-sellers, contemporary designs, unique and personalised and licensed gifts, stationery and greetings, and beauty staples in Gift, from brands including Gift Republic, Kikkerland, Lesser & Pavey, Joe Davies, Richard Lang & Son, Candlelight, The Seed Card Company, East of India, Bomb Cosmetics, and Upper Canada UK.

And don’t miss Ty UK, Lanka Kade, The Puppet Company, Keel Toys, and House of Marbles in Kids, Toys & Play; and Jayley, Godske, Lunar, Sea Gems, Ashwood Leather, and PoM (Peace of Mind) in Moda.

Daniel Mayhew, event director of Autumn Fair said: “Off the back of two incredible Autumn and Spring Fairs, we head towards this September’s Autumn Fair in a very positive and buoyant mood. Our fantastic exhibitors and so many of the industry’s leading bellwethers continue to support the show, and many use it as the only platform to showcase their new collections. Each season they experience the invaluable benefits of committing to such a longstanding and trusted show which attracts so many purchase-ready buyers. With four months until we open our doors to Autumn Fair, I’m delighted to report that most sectors are already over 75% booked with many of our must-see and much-loved brands returning to the show.”


Julian Hunt of Lesser & Pavey added: “After an extremely busy Autumn Fair 2021 and successful Spring Fair 2022, we have no hesitation in attending Autumn Fair 2022. Both shows were good for us and gave the chance to launch hundreds of new products to eager customers who were delighted to be back at trade shows. We look forward to seeing both existing customers and meeting new ones at this year’s Autumn Fair, where we will be introducing new homeware and giftware products.”

House of Marbles
House of Marbles

Paul Hooker of Joe Davies champions the show’s vibrancy and timing. He said: “Autumn Fair is an important event in our calendar. It’s a really vibrant show and the perfect setting for customers to see our range first hand. The timing is great too, allowing independent retailers a unique opportunity to prepare and make the most of the busy trading period.”

Kate Evans of Sea Gems added: “Sea Gems has always seen the importance of exhibiting at Autumn Fair, as it’s an ideal time to launch our new designs and collections for the Autumn season and meet existing and potential new customers as they prepare and select stock in time for their busiest period. We are excited, as we will be launching lots of unique, new silver jewellery designs within our Silver Origins brand, stylish hoop earrings, Origins luxe gem set pieces, and ocean, nature, and wildlife inspired designs. All are responsibly handmade with care, craft, and purpose with new sustainable and 100% recyclable luxury packaging. Our best-selling gift ranges will also be on display.”

Commenting on why Autumn Fair is so important, Alex Kenyon of Padgett Brothers said: “The Autumn Fair has always been an integral and important part of Padgett’s business. In the main, customers are looking to buy for ASAP delivery – we hold good stocks, and we can deliver. We have been showing at the Autumn Fair for over 30 years and have ALWAYS picked up new accounts, many of which are wanting goods ASAP. Quite simply buyers come to buy and place orders… Let’s be honest about it – That’s what we’re here for!”

Ben Andrews of Upper Canada UK places Autumn Fair at the heart of his range launch strategy. He said: “Our Autumn/Winter season at Upper Canada UK is an important update for us, and Autumn Fair is a key part of our range launch strategy. We are excited to be able to share newness across all of our brands including new warming updates on Aroma Home, new wellness gifting across Wanderflower and Cedar & Sage. and new beauty accessories across Danielle and Yes Studio.  We can’t wait to see both current and new customers on our stand and really kick start the A/W22 season.”

Andrew McLellan of Kikkerland, which has been exhibiting at Autumn Fair for several years, said:“It’s always been one of our most important shows in Europe and this year will be no different! Every year we use Autumn Fair to connect with new and existing customers from all around the UK and showcase our latest A/W product range. We can’t wait to return in September and see so many familiar and new faces!”

Anup Dave of The Puppet Company and Wilberry Toys said:“Spring Fair 2022 event was the best we’ve had so far, so as you can imagine our expectations for Autumn Fair 2022 are much bigger! With several new lines being introduced, it’s the ideal place to showcase these, talk to our customers and share the exciting plans we have ahead of us! We are really looking forward to Autumn Fair 2022: it’s an important show for us!”

Stella Barritt of PoM (Peace of Mind) also champions the show and gives a teaser of what visitors can expect to see. She said: “PoM is thrilled to be exhibiting at Autumn Fair 2022 where we’ll be launching an abundance of beautiful new jewellery lines and fashion accessories for the coming seasons. Autumn Fair is invaluable to our team and our customers alike. As a company, we love having the opportunity to connect with our stockists directly and gain immediate feedback on our collections, while our customers get to view our entire range in person where they can see every detail and feel the quality of our products. Our A/W22 collection will include more sustainable and recycled designs than ever before. Responsibly sourced cotton, sustainable bamboo viscose, and an abundance of recycled elements in our products ensures that winter style not only looks fabulous but is good for the planet too. Vegan-friendly products return this season with a stunning array of wonderfully soft bags, while faux fur and faux suede add a luxurious feel to hats, scarves and gloves. Our shortlisted Gift of The Year men’s range is also designed with sustainability in mind, with recycled hats, bamboo socks and natural viscose scarves keeping guys cosy this winter.”

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