Enesco has announced a new UK distribution agreement with Newell Brands that will commence on March 1.

Enesco will be responsible for the selling and marketing of Yankee Candle, Woodwick and Chesapeake Bay brands into the independent gift trade, to both existing Newell customers and Enesco’s existing customer base.

Delhi Fair 2024

The official launch of the collection will take place on Enesco’s stand at Spring Fair (Hall 4, D42), which will be held at the NEC in Birmingham from February 5 to February 8.

The distribution agreement will create a strong partnership between Newell Brands and Enesco, who are both committed to supporting and growing the independent retail channel.

Enesco commercial director Phil Atherton said: “The Newell home fragrance brands that we will be distributing are all strong brands in their own right which we believe we can support and grow when combined with our award-winning service levels and wide customer base in the independent sector. It is a partnership that we are looking forward to developing into the future.”

David Crawford, VP and general manager EMEA of the home fragrance business unit of Newell Brands, added: “We are excited to enter into a multi-year distribution partnership with Enesco UK. Enesco will service a specially curated list of independent gift customers across the UK and Ireland. This partnership represents a significant opportunity to develop our reach within the UK and Irish speciality retail landscape. We’re confident that Enesco’s expertise and pedigree will enrich our customer relationships and simplify our go-to-market approach, serving Newell Brands well from a complexity and development perspective. We look forward to working with the Enesco team.”

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