In just three months the international garden retail, leisure and pet sectors will come together under one roof in the shape of Glee 2023.
Taking place from June 27 to June 29 at the NEC in Birmingham, the summer timing firmly shapes this year’s show content and will ensure that the event has a festival feel throughout. From the Glee party on June 27 to the newly located Fire, Grill & Chill area – at the front of the NEC near the Hall 6-8 and Hall 20 entrances – there is plenty to keep the summer vibes going.
As always, Glee’s Green Heart will return to the sun-soaked Atrium area, where the newest plant varieties and bestselling blooms can be viewed, alongside leading suppliers that are looking to build new retail relationships, while the all-new Talent Store will inspire indoor and outdoor plant visual merchandising ideas and celebrate emerging industry talent.
The June timing of Glee also offers significant benefits for buyers, providing the perfect opportunity to preview new collections and place orders for the upcoming gardening season. With a busy summer season on the horizon, Glee is also the ideal platform for sourcing seasonal products such as outdoor furniture, garden heating and garden décor.
Glee expands to reflect the needs of the industry
Joining the line-up will be a dedicated DIY sector, full of everything consumers need to spruce up their home and garden. From hand tools to power tools and fixings to coatings, there’s so much potential for retailers who want to develop their role as ‘green department stores’.
Elsewhere, Glee Home, Gift & Clothing will be transformed into a dedicated sector for trend-driven garden home and giftware suppliers and buyers, while Outdoor Entertainment will see its representation increased significantly. This is reflective of the predicted growth for this area, as the country continues to view their home as sanctuaries during a time of economic turbulence.
Glee 2023 will also see the introduction of International Sourcing: a destination for major wholesale buyers and procurement experts.
Hundreds of brands, thousands of new products
Perhaps the most exciting aspect of Glee is the sheer volume of brands and products for retailers to get up close and personal with. For three days, buyers will have the opportunity to meet more than 400 exhibitors. Thousands of new products will be launched at the event, with the Glee New Product Showcase the essential hub to see these products in one handy location.
Network, inspire & educate
Recognising that standing still is not an option for retailers, Glee 2023 will facilitate important conversations on topics such as ‘how we can futureproof our industry?’ and ‘how we can better service ethical consumers?’
Throughout the exhibition, Glee provides multiple opportunities for garden retailers to network with industry peers, gain insights into industry trends and best practices, and attend seminars and workshops to expand their knowledge and expertise. All these carefully curated activities can help retailers stay ahead of the curve and improve their business operations.
Find out more
To keep up to date on the latest Glee news visit www.gleebirmingham.com
To enquire about exhibiting at Glee 2023, call 0203 3545 9752.