British family-owned home fragrance company Best Kept Secrets (now in its 27th year) will launch an updated range within its Just Because collection at Home & Gift in Harrogate this month.

The collection comprises scented candles, gift boxes and tea lights, featuring the supplier’s signature colourful and sparkly home fragrances, which come in a vessel containing meaningful or fun messages for every occasion. It also includes diffusers, Three Lites, and soaps. The Three Lites are particularly popular, because they feature three of Best Kept Secrets’ best-selling scents in colourful, recyclable vessels.

The rebrand and expansion of this home fragrance range reflects the brand’s commitment to provide price-sensitive retail and consumer choice – an ethos that has seen the brand grow year-on-year.

Managing director Vanessa Curry said: “A key trend we’ve identified is the ways in which consumers are looking to find new ways to celebrate and mark special moments in a meaningful and affordable way. This was the inspiration behind our Just Because collection, and we’re excited to be launching our Just Because AGE Tea Light Gift Boxes at Home & Gift.”

New product development is dictated by the brand’s commitment to sustainability and Vanessa is proud of Best Kept Secrets’ environmental credentials. Vanessa explained: “Our supply chain is proudly British, and, wherever possible, we work with local suppliers. Some of the ways in which we achieve this is by ensuring that our vessels are reusable or recyclable, our sparkles are biodegradable, and we have environmentally-friendly print on our FSC-registered packaging.”

Exclusively Show 2024

Best Kept Secrets will be exhibiting in Hall A, A10 at Home & Gift from July 16 to July 19.

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