It’s beginning to look a lot like Christmas for British Garden Centres. With festive fun brewing in the air, stores started to get excited for the most magical time of the year by hosting a number of successful VIP events across the UK last month.
More than 1,000 people, including local press, social media figures and British Garden Centres’ Family Card members were invited to the highly anticipated Christmas launch events, and enjoyed taking a sneak peek at the Christmas department’s stunning decorations and an array of seasonal delights.
Events were held across September at the Brigg, Thatcham, Bridgnorth, Braintree, Tarporley, Tring, Wolseley Bridge, Enfield and Arcadia stores, which are part of the UK’s largest family-owned garden centre group.
The annual events are a must in British Garden Centres’ calendar. They showcase the enchanting Christmas offerings available at each store and give customers a look at all the goodies they can get their hands on before anyone else. It’s a chance for people to explore the festive wonderland that these garden centres have transformed into, meet festive characters, and sample some tasty Yuletide treats in the restaurant.
From statuesque Christmas trees bedecked in twinkling lights to whimsical displays featuring Santa’s reindeer and singing yetis, there was no shortage of Instagram-worthy moments for guests to capture and spread the word that Christmas has truly arrived.
British Garden Centres project and development manager Amy Stubbs said: “We were delighted with the impressive turnout from Family Card members, influencers, and media to our launch events. At each store, the Christmas launch events are not just about shopping, but about coming together as a community and spreading festive cheer.
“Behind those magical Christmas decorations lies a creative process that requires a mix of artistry and flair. Each store’s merchandising team works tirelessly to curate displays that will transport visitors into a winter wonderland. From elegant and traditional to bold and contemporary, there is a Christmas theme to suit every taste.”
The team are now looking forward to hosting the next VIP event at Hatton Garden Centre in early November and launching festive experiences such as Grottos and Breakfast with Santa himself (at selected centres).