Best Kept Secret Spring Fair 2024

Hall 4, Stand B36

Best Kept Secrets is a family-owned British home fragrance company, now in its 28th year. Its products embody joy and are loved nationwide for their stunning fragrances, colourful wax, and trademark sparkle.

The best-selling home fragrance products are lovingly hand-poured in the company’s workshop in Morpeth in Northumberland. As a brand, Best Kept Secrets is proudly local and ambitiously global, conscious of the role it plays in creating gorgeous products that customers love, which are also as sustainable as possible.

One of the most popular collections that embodies this commitment to sustainability is Our Fragrant World. Made in collaboration with artist Nicky Dawson, the entire collection has been created to be environmentally-friendly, while still delivering fabulous fragrances, colour, and sparkle into homes.

Each candle is made from a renewable and sustainable crop using certified coconut and plant-based wax, so you can enjoy beautiful, colourful fragrances, knowing that every step has been taken to be kind to the planet.

Exclusively Show 2024
Best Kept Secret Spring Fair 2024

For gift retailers, the Just Because collection is a best-seller, and was expanded in 2023 with the introduction of new Just Because Three Lites vessels and reed diffusers. Created to give the perfect gift for any occasion, the Just Because Collection comes in a vessel containing meaningful or fun messages for every occasion.

Managing director Vanessa Curry says: “This expansion of our home fragrance range reflects our commitment to providing cost-effective options for consumers without compromising on quality. It’s the unexpected gifts that often mean the most. Whether it’s to say thank you, brighten someone’s day, or simply because you care (or for no reason at all!), I like to think our products help you say it in a sweet and simple way.”

Best Kept Secrets is known for its unwavering commitment to providing quality, affordability, and sustainability. This, together with its close working relationships with retailers to ensure the best retail solutions for them, means the company is rapidly growing and will have so much to offer buyers at Spring Fair.

Best Kept Secret Spring Fair 2024

At the show, Best Kept Secrets will launch four new fragrances and a new collection, all of which offer something completely different. The new fragrances will not only work seasonally, but will also ensure that there is something new for all.

One of the highlights of the Spring/Summer 2024 collections is the introduction of a brand-new vessel design for a home fragrance range, in decorative glass with a stunning ombre effect. The vessels offer a touch of luxury without the premium price tag.

Vanessa comments: “One of the reasons we have been so successful over the years is the fact that we understand retail, and work closely with our retailers to deliver retail solutions that enable them to sell our products and bring joy to their customers. We work incredibly hard to turn orders around quickly. Even at full capacity, we ensure customers get their goods within a few days.

“Customer service is at the heart of all we do, so we work incredibly hard to be the best supplier. We talk, we listen, and we react. Our retail customers have also found that our POS options are fantastic retail solutions, particularly when selling seasonal products.”

Call: 01670 512222

Receive the latest news to your inbox

Read our privacy policy
for more info.