Bulldog signs Heathside

Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears on behalf of Cloudco Entertainment (the owner of the Care Bears franchise), has announced a major new deal for the much-loved property in the UK and Benelux.

Heathside Trading, which specialises in branded toys and games, collectibles, drinkware, and gifts, will be offering a wide range of Care Bears collectibles, including mini figures, 2D keychains, 3D bag clips, collectable chocolate, bobblehead figures, and die cast figures.

The new lines will employ designs inspired by the brand’s rainbow colours and characters, along with its uplifting messages of love, caring, and friendship, which resonate with fans worldwide.

“It’s been a real privilege to work with a brand that is known and loved by so many generations – and is still attracting new fans”

Heathside Trading sales director Max Nelson

Aimed primarily at the kidult market, the line will launch in gift shops, toy shops, and online, with a limited range in Q4 2024 and the full range in Q1 2025.

Delhi Fair 2024

Heathside Trading sales director Max Nelson said: “It’s been a real privilege to work with a brand that is known and loved by so many generations – and is still attracting new fans. Its characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in. We’re looking forward to a great response to this range from Care Bears fans of all ages.”

Cloudco Entertainment director of international licensing Charlotte Payne added: “This is another big win for the Care Bears licensing programme: a range of appealing, fun products from a respected company that perfectly captures the joy and vibrancy of the property. The unique appeal of these products also resonates deeply with our collectors, and aligns with our strategic goals to expand the category. We’re delighted to be working with Heathside Trading and are excited about the new opportunities that this partnership brings to our fans and collectors alike.”

Bulldog MD Rob Corney commented: “Momentum behind the Care Bears brand just keeps ramping up! Heathside Trading has done a great job of bringing this positive, fun property to a diverse selection of toys and gifts with strong multi-generational appeal. I’m sure consumers – and retailers – will welcome these new ranges with enormous enthusiasm.”

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