Rocket Licensing, which manages UK licensing for the much-loved Miffy brand on behalf of brand owner Mercis, has announced the arrival of a capsule collection of products to celebrate Miffy’s 70th anniversary from a new Miffy licensee.
British brand Cambridge Satchel, which designs and handcrafts all its products at its own workshop in the heart of England, has produced a number of unique Miffy products – including its iconic satchels.
This addition to the Miffy licensing campaign brings to retail a wide variety of leather goods including a variety of cross-body bags, mini satchels, mini purses, cotton totes, airpod cases and backpacks.
All are illustrated using special takes on the Miffy design. The Miffy Face Cross-Body Bag, for example, is a celebration of minimalist design with maximum impact. Its smooth circular silhouette is detailed with Miffy’s unmistakable face.
“We were thrilled to be invited to work with one of the world’s best-known and loved brands, as our classic designs with pops of colour complement the world of Miffy”
The Playful Peekaboo Series – which includes a mini satchel, small portrait backpack and cotton canvas tote – shows Miffy peeking out from the luggage tag window, while the Hiding Bag Series of pushlock bags, satchels, cross-body bags and more – adds charm courtesy of Miffy’s surprise appearance between two shades of leather.
There is also a range of notebooks, key charms and bookmarks with designs that show Miffy, standing, working or playing – or that simply highlight her instantly recognisable face.
A variety of bright colour backgrounds, including royal blue, curious blue, Windsor tan, carrot orange, yolk yellow, brilliant white and black, keep the look striking but simple – characteristics the range shares with Dutch author and illustrator Dick Bruna’s much-loved little bunny.
The capsule collection launched in mid-April, and a second drop is planned for later this year, which will see the arrival of a coin wallet, card holder, pencil case, ruler, passport case and luggage labels.
Cambridge Satchel has a commitment to ethical sourcing that ensures that all bags are crafted from the finest-quality sustainable leather – itself a by-product of the food industry. The company also develops small leather items such as key rings to ensure off-cuts don’t go to waste.
Sandra Duke, sales director of Cambridge Satchel, said: “We were thrilled to be invited to work with one of the world’s best-known and loved brands, as our classic designs with pops of colour complement the world of Miffy – and our customers will be thrilled to see this new collaboration. Miffy is a perfect addition to our range as part of the 70th anniversary: it’s a design classic, whose wit and charm is a glorious addition to our collections.”
Mercis MD Marja Kerkhof added: “This year celebrates the design icon Miffy as she turns 70 – and she’s never looked better. This very special collaboration, which brings together Miffy’s playful charm with the craftsmanship and heritage of Cambridge Satchel, is a perfect tribute: bold, joyful and refreshingly timeless – much like Miffy herself.”
Charlie Donaldson, joint managing director of Rocket Licensing, commented: “This exciting new partnership with Cambridge Satchel is a design masterclass, combining the simplicity and instant recognisability of Miffy with equally striking colour schemes, in a range of superior-quality leather goods that are both superbly made and highly desirable. This range will, I’m sure, be another massive success for both Cambridge Satchel and Miffy.”
Call: 01223 833050
Email: wholesale@cambridgesatchel.com
Visit: https://www.cambridgesatchel.com/
