Registration is now officially live for Autumn Fair, which takes place at the NEC in Birmingham from September 7 to September 10. The show caters to buyers preparing for the all-important golden quarter of retail and this year’s event returns with a fresh new look, exciting launches, and its broadest exhibitor line-up yet.
With over 70% of its audience made up of independent retailers, Autumn Fair aims to deliver product inspiration, innovation, and community at retail’s most important buying time. Buyers from more than 12,000 independent stores, boutiques, department stores, and high street names attend to restock, discover newness, and prepare for the peak selling season.
The show is already breaking records, with a significant percentage of new-to-show brands and exclusive exhibitors. New brands include Bedeck, Hedgeroe, Excalibur Sports, Daphne Stephenson Designs, Attic Textiles, Baby Bambino, Cosz Enterprise, EverHarvest, Naturally Nepal, Òir Soap, Benjamin Button, Adhock Homeware, Chococo Wholesale, LIGA, Mischief Candles, Panya Global, Pookie Wookie, Robert Frederick, Strings and Dreams, Sweets by Zoia Kulesh, The Artistic Wanderer, Whiz Kid Games, Ziggle Baby, Heyyy, Forest Master, Animazombs, Fable and Bear, Finest For Baby, Happy Horse & BamBam, Make Believe Ideas, McHugs, Pawprint Family, Puzzle Post, Doli Yearning, Worgan Games, Foreva Young, Killstar, G7 Clothing, Girl in Mind, Aayra Curve, Arya Jewellery, Serena Atelier, Manhattan Portage, Milan Fashion Bags, KAPUCHE, Bill Skinner Studio, M.O. Studios, and Nudie Jewellery.
With 10 destinations, Autumn Fair provides buyers with access to the newest and bestselling products across: Home; Living & Décor; The Summer House Edit; Gift, Beauty & Wellbeing; Kids, Toys & Play; Greetings, Party & Celebration; Everyday; Moda x Pure Clothing & Footwear; Moda x Pure Fashion Accessories; and Moda x Pure Jewellery & Watch. Co-located with Source Home & Gift, the event offers a complete sourcing solution from artisan makers to global manufacturers.
Five New Business Pavilions will spotlight emerging and first-time suppliers across all key destinations, while The GCA Debut Pavilion – in partnership with the Greeting Card Association – will provide a launchpad for up-and-coming publishers in the greetings and stationery world.
And making its debut this year is the Taste at Autumn Fair Pavilion, dedicated to the food gifting category. This new destination will showcase artisan treats, gourmet gifts, and consumables, with live sampling stations and curated brand experiences designed to meet retailer demand for edible gifting and cross-category sales opportunities.
Beyond the show floor, Autumn Fair will host a programme of expert-led content, including trend forecasting, visual merchandising masterclasses, peer-to-peer roundtables, and problem-solving workshops. Buyers can also retreat to an invite-only Buyers’ Lounge for meetings and refreshments.