Gift and games brand, Bubblegum Stuff, has unveiled a new rebrand aimed at strengthening its direct-to-consumer presence and standing out in an increasingly competitive retail landscape. Known for its quirky, pop culture-led products, the company is embracing a vibrant new visual identity that better reflects its cheeky, trend-led personality.
The rebrand includes a refreshed logo, bold new colour palette, and a refined tone of voice; it’s all part of a wider strategy to build stronger connections with modern consumers while continuing to support its growing retail and distribution network.
“Our new look is more than just cosmetic,” said Courtney Wood, Founder of Bubblegum Stuff. “It represents a renewed focus on direct-to-consumer engagement while continuing to offer retailers high-performing, eye-catching gifts that appeal to fun-loving shoppers.”
What’s New:
- Visual Refresh: A dynamic new character-based logo and identity system designed for high visibility across packaging and digital channels.
- Tone of Voice: A sharper, more playful brand language that resonates with Gen Z and millennial shoppers.
- D2C Focus: Increased investment in ecommerce, social media, and digital content to drive brand awareness and consumer demand.
In tandem with the rebrand, Bubblegum Stuff is launching a fresh wave of products that perfectly capture the brand’s tongue-in-cheek approach. Retailers can expect bold new giftable games and novelties designed to provoke laughter, spark conversation, and fly off the shelves.
The new range not only extends the brand’s core categories of small box games and novelty gifts, but also offers trend-conscious talking points that appeal to impulse buyers and gift givers alike, making them ideal for independent retailers and department stores alike.
“Retailers are looking for products that don’t just look good, but bring personality to their shelves,” added Courtney Wood. “That’s exactly what we’re delivering: a brand that’s brave, bold, and brilliantly positioned for today’s playful gift shopper.”
Retail buyers and trade partners are invited to contact sales@bubblegumstuff.com for Bubblegum Stuff’s A/W 2025 catalogue, sample requests, sales enquiries, and access to Bubblegum Stuff’s latest assets.