Stand: DP1-A62
Billed as a new classic, Belly Button Designs is excited to launch the Signature collection of giftware at Home & Gift. Creative director Rachel Hare tells us more
More than a collection, Signature is the heart of the Belly Button giftware brand and celebrates the design heritage of the company – and reflects a new direction for the brand.
Encompassing simplicity and style, the designs are elegant and simple, with clean lines and a subtle colour palette which incorporates gentle gold foiling.
“The Signature collection really encompasses the heart of design at Belly Button, and has been inspired by some of the earliest drawings I did when I launched my card business in 1994”
Belly Button is synonymous with design and has triumphed in the greeting card and giftwrap sector for more than 30 years. After a decision to expand the business into gifting eight years ago, creative director Rachel Hare is excited to see all the hard work over the past few years coming together.
She says: “The Signature collection really encompasses the heart of design at Belly Button, and has been inspired by some of the earliest drawings I did when I launched my card business in 1994! Everything we create is hand-drawn in-house, and I’m so proud to be launching the ranges at this year’s Home & Gift.”
Featuring a large collection of ceramics, stunning glassware, home fragrance, and jewellery, the ranges give retailers the opportunity to select from product categories or buy into the whole story – enabling strong merchandising and selling opportunities.
Belly Button has two shops of its own where the products are showcased, and with this experience in retail supporting the product development, the company has ambitions to only grow further with its gifting collections.
Call: 0161 902 0200