Stand: DP1-C111

Hannah Dale, creative director and co-founder of Wrendale Designs, talks to Gifts Today about her company’s values and its mission to create beautiful nature-inspired gifts and homeware

Tell us about Wrendale Designs.

Wrendale Designs was founded in 2012 when I designed a range of greeting cards featuring my watercolour paintings of wildlife. The designs immediately seemed to resonate with people, and what started as a small collection of greeting cards quickly blossomed into a lifestyle brand known for its distinctive artwork and quality products. 

Since then we’ve expanded overseas, won numerous awards including a King’s Award and a Queen’s Award for Enterprise, and worked hard to embody our brand values, culminating in our B Corp certification and our work to restore nature through our rewilding project: Wild Wrendale.

“These are still core to our values as a company and influence every decision we make, from product design through to customer service, where we always strive to deliver excellence”

The company has been trading successfully for many years. What factors do you attribute to this growth? 

I think that one thing that has helped Wrendale to be successful is our commitment to our values. Even from the very first greeting card I designed, I wanted our products to stand out from the crowd due to their exceptional quality, thoughtful detail, and sustainable choices.

These are still core to our values as a company and influence every decision we make, from product design through to customer service, where we always strive to deliver excellence. I hope that this consistency has helped us to build trust and long-lasting relationships with our retailers. 

There’s no doubt that the retail environment is challenging, but so far 2025 is shaping up to be another good year – marked by continued international growth, new product launches, and strong feedback from both new and longstanding customers.

What’s your company’s mission?

To create beautiful, nature-inspired gifts and homeware, adding joy to the everyday, and supporting nature recovery in the process. It’s important to us that we don’t just give back to nature ourselves – we want to inspire others to care for the environment too. It’s also important to us that we support our community, creating opportunities, nurturing talent, and growing the Wrendale family. 

What sets you apart from other gift suppliers?

Our hand-painted illustrations are at the heart of everything we do, and it’s that artistic integrity that really sets us apart. The designs are inspired by the natural world, and our commitment to nature restoration through Wild Wrendale is something completely unique compared with other suppliers. Being a part of the Wrendale family – as a customer or retailer – allows people to become part of this story as well. 

We also pride ourselves on our attention to detail, customer service, and the ability to translate our artwork across a broad range of products without compromising on quality or style. Our brand carries a blend of countryside charm and modern appeal that resonates with a wide audience.

What products do you offer?

A wide selection of gifts and homeware, all featuring our award-winning designs – from greeting cards and stationery to kitchen textiles, tins, calendars, home accessories, and of course, our popular plush collection.

Any new launches? 

Our July launch is here and we think it’s one of our best yet! After several years in development, our new cosmetic bags and cushions feature rich colours, exquisite textures and beautifully detailed embroidery. 

Our signature stationery collection adds an element of elevated luxury to the range with a sophisticated colour palette, paired with some of our bestselling designs and gorgeous detail. Our plush collection sees three new characters, all made with the usual care and attention to detail and character that the collection is well known for. 

And pet-loving customers will love our new pet bowls. The new and improved dog and cat designs feature a variety of illustrations and a dishwasher-safe bowl that can be taken out for easy cleaning. As always, there are also new greeting cards in our range, and new designs across popular ranges such as bookmarks, foldable shoppers, and other stationery lines.

Finally, how do you support your retailers?

We offer a range of support including display materials, in-store merchandising tools and other marketing support. We pride ourselves on providing excellent customer service and building strong, collaborative relationships to help our customers grow. We have a lot of loyal customers who have stocked Wrendale from the very beginning and it’s so important to us to maintain those relationships. 

Call: 01652 680253

Email: info@wrendaledesigns.co.uk

Visit: www.wrendaledesigns.co.uk