Fox Under The Moon, the much-loved brand known for its whimsical illustrations and heartfelt words, is delighted to announce a new licensing partnership with award-winning giftware distributor Joe Davies.
The collaboration, revealed today at Home & Gift Buyers’ Festival, marks an exciting chapter of growth for Fox Under The Moon, whose books and greeting cards have become a firm favourite with customers seeking thoughtful, comforting gifts.
“We’re really excited to be working with Stacey on what will be our very first licensed range, and we couldn’t have chosen a more thoughtful or heartfelt brand to begin with”
In a first for Joe Davies, this new partnership sees the company expand into sentiment-based licensed ranges – with Fox Under The Moon leading the way. The brand’s gentle storytelling and signature characters will soon appear on an extended selection of beautifully designed products, including mugs, coasters, jewellery, trinkets, jigsaws and more. The licensed gift collection is set to officially launch in early 2026, offering retailers a wider selection of feel-good pieces to uplift and inspire.
“We’re thrilled to be working with Joe Davies,” said Stacey McNeill, creator of Fox Under The Moon. “Their reputation for quality, care and independent retailer support makes them the perfect partner as we bring our little world of comfort and hope to new gifting formats.”
Paul Hooker, Managing Director at Joe Davies, commented: “We’re really excited to be working with Stacey on what will be our very first sentiment-based licensed range, and we couldn’t have chosen a more thoughtful or heartfelt brand to begin with. This collection is going to be something special!”
Retailers can look forward to previewing the range through Joe Davies’ trade channels in the coming months.
