British brand Jomanda is celebrating 20 years in the soft toy industry, bringing joy to children (and grown-ups) across the UK and beyond with its signature ultra-soft plush designs.
From the iconic Highland Cow to new farmyard favourites, Jomanda has become a go-to name for independent retailers seeking premium-quality toys that are beautifully made, machine washable, and suitable from birth. Designed in the UK with ethical production standards, Jomanda products offer timeless appeal for gifting, play, and comfort.
“As part of its anniversary celebrations, Jomanda is unveiling an expanded Farmyard Collection, featuring new characters including geese, pigs, ducks, roosters, and alpacas”
As part of its anniversary celebrations, Jomanda is unveiling an expanded Farmyard Collection, featuring new characters including geese, pigs, ducks, roosters, and alpacas. Each plush is crafted in the brand’s signature supersoft fabric.
In addition to its core range, Jomanda also offers a bespoke plush service, enabling businesses, retailers, and heritage sites to create custom-designed characters and mascots – ideal for brand storytelling and special events.
Jomanda director Joanne Holland said: “Our mission has always been to offer gifts that are softer than a soft thing, with heart, humour and heritage. We remain a small, passionate team, and we’re proud to have the continued support of so many independent retailers who are a valued part of the Jomanda family.”