Warmies is celebrating 30 years of warmth, wellness, and heart in every hug
Stand: 6D44 – E45
For more than three decades, Warmies has been a comforting presence in millions of homes around the world. As a global name in heatable soft toys and wellness products, the brand has mastered the art of combining soothing warmth, scent, softness, and emotional care in one irresistible package.
From microwaveable plush toys to wellness wraps and its new trend-led collections, Warmies continues to innovate without losing sight of its core mission: bringing comfort into everyday life.
From the very beginning, Warmies says it has pioneered this category, introducing Europe’s first microwaveable heat pack and evolving into a name that now resonates across generations.
Millions of products sold worldwide and a presence in more than 30 countries globally is no small feat, and neither is maintaining relevance in a fast-paced retail world. But Warmies has done it by staying true to its DNA, while evolving its look, feel, and product range with the times.
“Our products aren’t just cute, they’re created to support wellbeing,” says the team behind Warmies. “We’ve always believed comfort isn’t just physical – it’s emotional. Our products are companions.”
More than just plush
At the heart of every Warmies product is its multi-sensory design. Whether offering warmth for winter chills, cooling relief for summer heatwaves, soothing lavender scent to calm anxious minds, or just a reassuring weight to relax the body, each item is made to bring real value to the user. And it’s this blend of practical comfort with emotional resonance that keeps customers coming back.
The brand’s tagline of “Feel the Love” is more than marketing. In fact, up to 80% of customer reviews mention the word ‘love’ – a testament to the genuine connection people feel with their Warmies. Whether it’s a child’s bedtime companion, a parent’s moment of peace, or a workplace desk buddy, Warmies are as versatile as they are huggable.
Always looking ahead
This year marks a new era for Warmies, with fresh energy coming from the appointment of Amelia Fordham as Head of Marketing. Her vision is clear: elevate the brand, deepen connections, and make Warmies a household name not just in the US, where it already enjoys huge recognition, but across the UK and Europe as well.
That momentum is already in motion. Warmies is tapping into collectible culture with the launch of keyrings, bag charms, and mini plush toys which are small, affordable, and ultra-giftable. These additions build on nostalgic favourites like the Dusty Pups, making the Warmies experience more accessible than ever.
“Our customers asked for smaller, more portable options, and we listened,” says the Warmies team. “This is comfort that fits in your hand, pocket, or bag – always with you, whenever you need it.”
Global presence, local connection
With a footprint in tens of thousands of retail stores globally, you might expect the personal touch to get lost. But Warmies defies that expectation. Through social media and community engagement, the brand maintains direct, two-way conversations with its customers. It shares behind-the-scenes moments, exclusive product launches, and even listens to real-time feedback, turning customers into fans, and fans into ambassadors.
Retailers are also central to the Warmies strategy. Exclusive CDU display ranges, designed just for in-store partners, are one way in which the brand continues to support retail communities, while offering unique finds for collectors and new customers alike.
Nostalgia meets newness
Licensing has opened another exciting chapter for Warmies, pairing its comforting designs with some of the world’s most beloved characters.
From classic icons such as Bagpuss, Peter Rabbit and Miffy, to fresh faces like Teletubbies and Teenage Mutant Ninja Turtles, these collaborations blend heritage with the heartfelt appeal of Warmies’ design.
“We choose partners that align with our values – comfort, nostalgia, emotional warmth,” says the Warmies team. “These characters feel like home, and that’s exactly the feeling we aim to deliver.”
What’s next for Warmies?
As Warmies moves into its next decade, it’s not about chasing trends, it’s about setting them. The company is investing in more UK-based production to reduce its environmental impact, and constantly refining quality and safety standards that already exceed regulations.
From wellbeing products and classic plush to playful collectibles and licensed designs, the goal remains the same: to make comfort universal, and Warmies a name synonymous with care.
So whether you’re reaching for a Warmies plush after a long day, gifting a mini to a friend in need, or treating yourself to a scented wrap, one thing’s for sure: you’re not just buying a product. You’re bringing home a little love.
Stand: 6D44 – E45
Call: 01933 679 777
Email: sales@warmies.co.uk
Visit: www.warmies.co.uk