With a strategically timed advertising campaign spotlighting its home fragrance and brand-new bath and body care range, while underlining its commitment to affordable luxury, to capture new customers and support retail partners
Hall 7 F31, F44
Home fragrance and lifestyle brand Candlelight has launched its first nationwide TV advertising campaign as part of a major marketing push to raise brand awareness and drive sales across the UK.
The campaign highlights the brand’s signature style, high-quality products, and affordable luxury, encouraging viewers to discover and purchase the Candlelight range at most good garden centres, independent retailers, and other trusted stockists.
The advert will launch at Autumn Fair and on national TV, running across October, November, March, and April. Strategically timed to boost footfall at stockists during Candlelight’s busiest seasonal periods, the ad is set to air across major channels, targeting key demographics at prime times.
Aimed at strengthening Candlelight’s position in the home and gifting sector, the advert showcases its wide collection of scented candles, reed diffusers, and brand-new bath and body care range.
With a focus on warmth, mood, and modern living, the campaign taps into the growing consumer demand for thoughtfully designed, beautifully packaged home décor items.
Candlelight head of sales and marketing Kate Winch said: “This marks an exciting milestone for Candlelight. Our goal is to become a go-to brand for customers looking for affordable, elegant additions to their homes or thoughtful gifts. TV offers us the perfect platform to tell our story and connect with a wider audience.”
With stock available at most garden centres, local independents and select retailers nationwide, Candlelight invites consumers to experience the brand’s charm first-hand. The TV campaign is expected to significantly boost both footfall and interest in Candlelight’s ever-expanding brand.
Autumn Fair Stand:
Hall 7 F31, F44
Call: 01709 723000
Email: contact@candlelight.co.uk
Visit: www.candlelight.co.uk