Buoyed by three years of growth, Signare Tapestry head of sales Paul Travis shares his 2025 highlights with Gifts Today, from hit heritage designs and on-trend shapes, to new product ranges – and a hint of an exciting fashion brand launch already on the horizon
Stand: Hall 6 F16
How has the first half of the year panned out?
We had a very strong Spring Fair. Introductions including the Harry Potter-inspired “Magic Cat,” “Walter Crane Swan” and “Bullrush” have been a huge success in the heritage sector. We continued to have strong growth for the third year in succession and expect that to continue in the second half.
Do you have a strong new offering for the second half?
Definitely! We have three very strong design launches. There’s the William Morris-inspired “Pomegranate” across the full range of bags, and “Lordship & Ladyship,” which is ideal for our heritage customers – many of whom carry this design supplied by my associated company CD Heritage: a proven winner! Finally, I predict the British Museum licensed design “Great Wave of Kanagawa” will be a leading design in the marketplace.
What about new shapes and products?
We have new introductions at both ends of our ranges. At the lower end, there’s a new glasses case with a fantastic RRP of £9.99, and a “Bucket Bag” which is completely on trend, especially with younger people in mind, with an RRP of £44.99. These new items will be available in September across 12 designs.
We are also diversifying into fine bone china mugs, printed textiles, tea towels and aprons – all made in the UK – giving a broader offering to our customers.
We will initially launch “Pomegranate” and “Lordship & Ladyship” along with “Walter Crane Swan” at Autumn Fair.
Looking ahead, are there any major developments planned for Signare that you can share?
Not for 2025, but we will be launching a new fashion brand in 2026 under a new brand – “Signare London” – taking us into the mid-market with new styles and alternative materials, adding to the tapestry bags. It’s all very exciting, so watch this space for more news in December!
Stand: Hall 6 F16
Call: 01276 29483
Email: info@signaretrade.co.uk
Visit: www.signaretrade.co.uk
