Floh launch

Toasted Crumpet is delighted to introduce Floh: a fresh, trend-led brand offering a contemporary twist on the company’s signature botanical style, celebrating modern design and the playful use of colour.

Thoughtfully curated and consciously formed, Floh reflects British-made craftsmanship and continues Toasted Crumpet’s commitment to environmental and ethical responsibility.

Floh’s launch collections feature beautifully designed, mindfully made lifestyle, gifting and greeting card products that bring a joyful touch to everyday life.

At launch, Floh unveils two distinctive collections that celebrate the warmth of togetherness and social connections.

The Picnic House embraces the carefree charm of outdoor gatherings and alfresco dining, reflecting the growing love for picnic and cottagecore trends. With nostalgic patterns of painterly stripes, gingham, and cheerful colourways – along with playful words – this collection evokes the warmth of picnics and sun-filled afternoons.

Pour & Gather draws inspiration from cocktail bars and coffee houses, bringing a touch of urban sophistication to everyday moments through sleek design, rich tones, and contemporary colourways. Bold geometric, checkerboard, and colour-block patterns add a fun, modern twist. This collection celebrates connection and conversation – from morning brews to evening drinks, 

Toasted Crumpet founder, MD, and creative director Jo Clarke said: “Floh represents an exciting new chapter in our journey. The botanical side of Toasted Crumpet will always stay close to my heart. I grew up on a farm with a mum who was a florist, so nature has always been a big part of my inspiration. 

“But after years of living in cities like London, Zurich, and Paris, I also adore a clean, contemporary look. My own design style at home reflects that balance: a mix of botanical beauty and trend-led design. So creating Floh to sit alongside Toasted Crumpet feels like such a natural next step for our business. We cannot wait to see it grow.”

Toasted Crumpet head of sales Kim Thackery commented: “Floh opens up a wonderful new chapter for our brand – one that brings exciting opportunities and a fresh energy to our collections. We’re so proud to offer our retail partners something new and full of colour, while staying true to our British-made quality and strong environmental credentials.”

Available to pre-order now for dispatch from January 2026, Floh offers customers more than 130 new lines including soaps, hand creams, candles and greeting cards.

Call: 01372 383 436

Email: hello@toastedcrumpet.co.uk

Visit: www.toastedcrumpet.co.uk

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