The Fragrance House Group has launched its new trade website, designed to make it faster and simpler for retailers to discover, order and restock across the Group’s portfolio of home fragrance and skincare brands.
Built for speed, clarity and convenience, the platform brings the entire collection together in one place, with quick search, clean navigation, and up-to-date product information.
Buyers can now choose between placing orders on their usual 30-day terms (subject to approval) or paying instantly online – whichever suits their buying cycle best. With one basket covering all brands across the Group, it’s easier than ever to reach free-shipping thresholds, trial new ranges, and streamline replenishment. They also benefit from a single invoice and delivery, reducing paperwork and admin.
“Retailers told us they wanted speed, flexibility and fewer touchpoints. Our new trade site delivers exactly that”
The Fragrance House Group director David Brown said: “Retailers told us they wanted speed, flexibility and fewer touchpoints. Our new trade site delivers exactly that – while opening up cross-shopping across our brands so stores can top up bestsellers and test new ranges in the same basket.”
He stressed that the new website strengthens – not replaces – the company’s UK agent network. “Our agents remain essential partners,” he said. “The site simply gives retailers more ways to buy; agents gain better tools, faster information flow and broader opportunities to grow accounts.”
The Fragrance House Group is a UK-based collective of home-fragrance and skincare brands, united by their ‘from field to fragrance’ commitment. Every ingredient is responsibly grown and harvested before being expertly crafted into fine fragrances at its dedicated base in France.
The Group supports independent stores, garden centres, and specialty retailers with compelling ranges, consistent supply, and practical, profitable merchandising.