A fifth of UK employees say they have never been thanked by their employer for a specific work achievement, and more than half say they do not feel valued in the workplace, according to new research from Moonpig for business.
The study of 2,000 adults shows the power of small gestures: two-thirds say that a thoughtful card or note would make them feel valued.
The research also reveals that Brits feel their employers are forgetting life’s key milestones. One in five workers have never had their birthday acknowledged at work, while a third say their work anniversaries have never been celebrated.
Moonpig for Business is a new platform designed to help organisations celebrate employees, clients, and customers. It has been developed to make showing appreciation easier by offering personalised recognition at scale, with features like branded cards, curated gifts, and automated sending.
“Recognition doesn’t need to be complicated to be meaningful,” said Laura Dixon, People Director at Moonpig. “Remembering birthdays, work anniversaries, or simply acknowledging everyday effort can have a huge impact on morale. The key is making people feel seen and appreciated for what they do.”
Moonpig CEO Nickyl Raithatha added: “Moonpig for business started during Covid when we used our own personalised card service to recognise our employees and keep them connected. We saw how powerful it was, so we automated the process, and it very quickly became clear that the need for this was bigger than us. In a busy hybrid world, business leaders struggle to make employees feel genuinely seen.
“We saw the impact from our efforts first-hand and our research backs it up: employees crave simple, everyday recognition. We built Moonpig for business to make that process effortless for businesses also – one single platform for personalised cards and gifts that makes recognition simple, timely and scalable, helping companies to build stronger relationships with their teams.”
The platform features time-saving solutions that will allow businesses to send branded, personalised cards and gifts to multiple recipients at speed, making it easy to ensure employees feel valued throughout the year. Moonpig reports that 83% of companies already using the service say Moonpig for business has increased engagement within their organisation.

