Spring Fair has announced the launch of Design: a major new destination debuting at Spring Fair 2026, which runs from February 1 to February 4 at NEC Birmingham
Design is set to become a dedicated sourcing and networking hub for the interior design, architectural, and hospitality sectors, as well as higher-end garden centres, multiples and department stores. It will connect designers, specifiers, developers, and design-oriented retailers with an exclusive edit of design-led suppliers.
“Design is set to become a dedicated sourcing and networking hub for the interior design, architectural, and hospitality sectors”
The destination will showcase statement pieces, occasional furniture, lighting, textiles, ceramics, and decorative finishes from premium UK and international brands. Confirmed exhibitors include Coach House, Rama Carpets featuring Christopher Guy and Calvin Klein, Clare Wright Art, Lip Ceramics, Bowron Sheepskins, Maison Marguerite, and Urban Nature Culture.
Design will also feature The Design Studio: an elegant new space combining trend-focused presentations with an ambient bar area for conversation and inspiration. Positioned at the Hall 6 entrance, Design will sit alongside Home, Living & Décor, and The Summer House Edit.
Gareth Watkins, Editor of Design, Spring Fair, said, “Design represents a significant evolution for Spring Fair and a bold step into the design and specification market. We’re creating a space that sits at the intersection of creativity, craftsmanship, and commercial application. The design community is increasingly looking for fresh sources of inspiration and specification-ready suppliers, and we believe Design at Spring Fair will deliver exactly that. Design is no longer a luxury; it’s a requirement.”
Faye & Claudia Bovingdon, directors of Coach House added, “We’re incredibly proud to advise and support Spring Fair on the launch of Design. As a brand that has long bridged the worlds of design and retail, we see this as a unique opportunity to bring together creative and commercial sides of the industry – from interior designers and architects to hoteliers and retailers. Design at Spring Fair will become a place where ideas and products meet, inspiring spaces that truly elevate how we live, work, and relax.”