Contemporary giftware supplier Enesco is delighted to announce that its US-based parent company Enesco, LLC and Precious Moments, Inc. have confirmed the renewal of their joint licensing partnership.
Beginning in January 2026, Enesco will once again be responsible for the development, manufacturing, and distribution of figural and giftware formats for the Precious Moments brand worldwide.
The partnership reunites two companies whose collaboration transformed the giftware industry. It began in 1978, when Gene Freedman, founder and CEO of Enesco Imports, first discovered the heartfelt illustrations of Precious Moments founder, the late Samuel “Sam” J. Butcher. Gene encouraged him to translate those drawings of children with teardrop eyes into three-dimensional porcelain figurines, working alongside master sculptor Yasuhei Fujioka.
What followed was nearly three decades of success, global expansion, and the creation of a passionate collector community. In 2005, Precious Moments moved development and distribution in-house. After 20 years of operating independently, both organisations view this renewed partnership as a homecoming and a meaningful alignment of shared strengths.
Michael Griffith, president of Enesco Worldwide, commented: “Almost 30 years ago, I began my career with Enesco as a sales representative for Precious Moments, and I vividly recall the excitement each product launch brought to retailers and collectors alike. Moving forward, Enesco will work closely with the Butcher family to ensure their father’s legacy endures with the recognised themes and aesthetics that are iconic to the brand – while simultaneously designing new collections focused on introducing those iconic teardrop eyes to a larger and more diverse global consumer base.”
Don Butcher, president of Precious Moments and son of the late Samuel “Sam” J. Butcher, said: “This partnership represents an important moment for Precious Moments – one that feels like a reunion. Enesco played a defining role in building this brand alongside my father, and working with Michael and the Enesco team over the past several months has reaffirmed the strength and potential of that relationship. We’re excited about the future we will create together.”
Enesco and Precious Moments will begin joint preparations immediately for a phased transition, with new Precious Moments product launching globally, including in the UK, in early 2026.
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