Sara Miller London is celebrating a decade of design with the launch of a dedicated Anniversary Collection, marking 10 years of evolution from a premium greeting card start-up to an internationally recognised lifestyle brand.
Founded in 2016 by Sara Miller, the British design house quickly became one of the UK’s fastest-growing design brands, selling over one million greeting cards internationally within its first year.
Today, the business spans homeware, gifting, and fashion accessories, with distribution across 60 global markets and an extensive portfolio of more than 1,000 SKUs.
Known for its bold colour palettes, intricate illustrations, and signature gold detailing, the brand has expanded into ceramics, home textiles, luggage, handbags, bath & body, and gifting, supported by long-term licensing partnerships, including tableware with Portmeirion and collaborations with Elite Tins.
The 10th Anniversary Collection, launching across S/S26 and A/W26, spans its most commercially successful categories, from ceramics and outdoor dining to stationery, kitchen storage, tins, and handbags. Structured as a series of seasonal launches, it aligns with key retail moments throughout the year while maintaining cohesive storytelling across every category.
Sara Miller commented: “Reaching 10 years in business is an incredibly proud moment. What began as a small design studio has grown into a global brand, and the Anniversary Collection feels like a celebration not just of our designs, but of the partnerships, retailers, and customers who have supported us along the way. As we look ahead, our focus remains on thoughtful expansion, creative integrity, and building a brand that stands the test of time.”
Email: info@saramiller.london
Visit: www.saramiller.london