Mad Beauty is set to delight retailers this spring with a bold new line-up of beauty gifting collections that transform everyday self-care into storytelling moments. Spanning cult-classic licences and highly anticipated films, the S/S26 ranges combine playful design, pampering formulas, and standout shelf appeal.
Leading the launch is Mad Beauty’s newest range, Disney The Devil Wears Prada, which is inspired by some of Miranda Priestly’s most iconic moments. Portrayed by Meryl Streep in the 2006 film, Miranda is the editor-in-chief of the fictional high-fashion magazine ‘Runway’.
A highlight of this fashion-forward collection is the Cosmetic Face Mask Trio, designed to resemble ‘Runway’ magazine and seamlessly blend beauty with pop culture in a highly collectible, gift-ready format. It arrives just in time for the highly anticipated sequel, The Devil Wears Prada 2, set for release on May 1.
Also joining the line-up is a special collection celebrating 100 years of Winnie the Pooh, featuring a soothing, sleep-inspired beauty range designed to help customers unwind, relax, and embrace the gift of rest.
With Grogu’s popularity continuing to soar ahead of the upcoming Star Wars: The Mandalorian & Grogu feature film in May, Mad Beauty’s galaxy-inspired collection is a must-stock, bursting with cosmic colours, uplifting scents, and playful energy.
Bestselling fan favourite Stitch returns with the I Heart Stitch collection, teaming up with Angel to spread the love. Meanwhile, the all-new Toy Story range delivers playful, adventure-filled gifting for fans of all ages, perfectly timed to tap into renewed excitement around the upcoming Toy Story 5 movie release in June.
In partnership with Warner Bros., Mad Beauty’s Harry Potter range expands with four new lines celebrating Harry’s birthday in July, featuring collectible, giftable designs that tap into the enduring fandom. Also launching is the DC Femme Power collection, celebrating the fearless strength of heroines including Supergirl, Batgirl, and Wonder Woman.
Completing the spring offering are two original Mad Beauty collections designed to spark joy and drive incremental sales. It’s An Ice Summer delivers vibrant self-care moments with pistachio and raspberry scents, while Blooming Lovely offers year-round gifting appeal through indulgent formulas and bold floral packaging.
Julia Cash, creative director at Mad Beauty, commented: “At Mad Beauty, we believe the best gifts tell a story. This season’s collections are all about emotional connection – whether that’s nostalgia, empowerment, or pure escapism – paired with beautiful design and feel-good formulas. We’ve created ranges that excite fans of these iconic licences while giving retailers real confidence in gifting-led sell-through.”
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