The finalists across all categories of the Brand & Lifestyle Licensing Awards (B&LLA) 2026 have been announced, with winners set to be revealed on April 23 at a ceremony in London.
More than 3,000 products were entered across 12 product categories, from companies large and small.
All main product categories were judged by a panel of buyers from across the retail spectrum including Tesco, The Very Group, Dobbies, Selfridges, Voisins Department Store, Moonpig, New Look, The Works, John Lewis, Vanilla Underground, Iceland, Cardfactory, Boots, Character.com, Asda, TruffleShuffle, HMV, Marks & Spencer, TG Jones, Pull & Bear, Calendar Club, Next, and Scribbler.
Finalists in the five retail categories were chosen by a dedicated Retail Validation Panel, made up of licensing industry executives from both licensors and licensees, and chaired by Richard Pink, MD of Pink Key Licensing.
The Best Brand Licensed Retail Marketing Initiative – introduced for the first time this year – was also chaired by Richard Pink and judged by a panel of marketing and promotion experts from the industry.
The finalists for the Best Brand Licensed Gifting Range are:
- Arthouse Unlimited Gift and Stationery Collection – Portico Designs
- Cath Kidston The Board Game Beauty Collection – Heathcote & Ivory
- Cath Kidston Christmas Gifting Collection – Kimm & Miller
- French Connection Wooden Collection – Dalian Talent Group
- Historic Royal Palaces Collection – Freckleface
- Kelly Hoppen Home Fragrance Range – M&S
- Natural History Museum British Birds and Beauty in Nature Craft Ranges – West Design Products
- Meg Hawkins Home Fragrance Collection – Widdop & Co.
- National Trust Kitchen Garden Collection – Toasted Crumpet
- RHS Games & Puzzles Collection – Gibsons Games
- Royal Shakespeare Company Giftable Art and Craft Collection – West Design Products
- V&A Fine Bone China Mugs – Museums & Galleries
View the full list of finalists at https://www.brandlicensingawards.com/finalists-2026/