Visitor registration is now open for Brand Licensing Europe (BLE). Following a record-breaking Licensing Expo in May, 2026 is expected to be BLE’s biggest ever. Double-digit year-on-year growth in exhibitor numbers is a clear indication of the industry’s confidence and growing appetite to meet face-to-face.
The only pan-European annual event dedicated to licensing and brand extension, BLE (in partnership with industry association Licensing International) takes place from October 6 to October 8 at Excel London. Registration is free before October 5 for anyone working in the global licensing industry.
BLE event director Ella Haynes said: “With four months still to go, and coming hot on the heels of a record-breaking BLE in 2025 – which attracted more than 11,000 attendees and an 8% uplift in visitors from France, Italy, Germany and Spain – 2026 has started strong to say the least.
“This growth is more than just numbers – it represents the diversity, innovation and newness entering the licensing industry. With 222 exhibitors already confirmed, including first-time participants like Tate Modern, National Trust for Scotland, ATP Tour, and Del Monte Europe, BLE will showcase a broader range of sectors, territories and creative opportunities.
“Our museum and heritage space will be even bigger. Sport continues to grow in a big way. And an influx of fashion IP is reaffirming the sector’s strength and potential. BLE visitors can expect to discover fresh ideas, forge new partnerships and explore untapped markets.”
Returning exhibitors include Hasbro, SEGA, Smiley, Sanrio, Games Workshop, IMG, LEGO, Paramount, Mattel, Netflix, Natural History Museum, UEFA, Van Gogh Museum, Pokémon, Warner Bros. Discovery, Manchester City FC, Moulin Rouge, Gallimard Jeunesse, Crunchyroll, and Les Éditions Albert René.
Ella added: “BLE is set to be the biggest edition yet, building on last year’smomentum and reinforcing its position as the ultimate meeting hub for the European licensing community to grab the opportunities offered by this $389.8 billion industry with both hands.
“Visitors who register early are unlocking the best ROI by using the event’s powerful planning and education tools to maximise their experience and readiness. Early registration ensures attendees are notified when the Event Planner goes live, allowing them to research brands, schedule meetings, and curate their agendas well in advance. With BLE 2026 set to be the biggest and busiest edition yet, preparation is key.”
In 2025, BLE welcomed over 11,000 visitors from across Europe including more than 1,100 retailers including Zara, Carrefour, El Corte Ingles, Tesco, Dunelm, Abercrombie & Fitch, Simba Toys, Path Entertainment, H&M, and Flying Tiger Copenhagen.
Visitors can now register for their pass at www.brandlicensing.eu