Exclusively Show (organised by BHETA) returned to the Business Design Centre in London on June 9 and June 10, bringing together more than 130 exhibitors representing over 250 brands.
The event delivered an extensive showcase of product innovation, trend forecasting, and commercial opportunities for retailers planning their ranges for 2027 and beyond.
The continued strength of the show was reflected in exhibitor demand, with stand space selling out months ahead of the event. Strong buyer attendance from across multiple retail channels further underlined Exclusively’s role as a key date in the industry calendar.
This year’s edition welcomed buyers and decision-makers from some of the UK’s most recognisable retail brands, including Harrods, Marks & Spencer, Tesco, Asda, Sainsbury’s, Lidl, Ocado, Currys, Boots, B&Q, Costco, Wayfair, Robert Dyas, Next, Amazon, Lakeland, TK Maxx, Argos and John Lewis. They were joined by representatives from independent retailers, department stores, garden centres, online marketplaces, and the HORECA sector.
“Initial feedback from exhibitors and visitors is that Exclusively delivered to its usual high standard with a strong turnout of quality visitors keen to engage and trade”
The exhibition floor also welcomed a series of well-known culinary and lifestyle personalities who joined exhibitors on their stands. Tommy Banks appeared with Victorinox, John Torode and Matt Tebbutt joined Prestige by Meyer Group, Jeremy Pang visited Dexam, and Lynsey ‘Queen of Clean’ Crombie appeared with Swan.
One of the highlights of this year’s event was the newly reimagined Trend Showcase. Designed as a multi-sensory experience, the space combined colour, texture, and fragrance with curated product displays to bring emerging consumer trends to life. The refreshed concept received enthusiastic feedback from visitors and exhibitors alike, offering practical inspiration for ranges expected to shape retail shelves in 2027 and beyond. In addition, visitors to the Trend Showcase left with a new takeaway resource – a downloadable Buying Guide.
Exclusively Show also introduced its first London Store Tour, created specifically for international visitors. The new initiative offered curated retail visits across the city, providing insight into UK merchandising, consumer behaviour and in-store experience. The launch of the tour comes as international visitor numbers continue to rise year on year, reflecting the show’s growing global appeal.
Exhibition director Will Jones said: “Initial feedback from exhibitors and visitors is that Exclusively delivered to its usual high standard with a strong turnout of quality visitors keen to engage and trade. Particularly pleasing has been the reaction to the new and improved visitor initiatives, with all surpassing last year’s engagement levels. The new London Store Tour was very well received and will be enhanced further next year. The industry continues to face many challenges but during the course of the show, it was a pleasure to see so many engaged and, dare I say it, smiling faces!”
Exclusively Show will return to the Business Design Centre on June 8 and June 9, 2027. Companies interested in exhibiting can register at www.exclusivelyshows.co.uk/book-a-stand. Priority registrations for current exhibitors will run until September 2026, after which remaining stands will be made available to new companies.