The Giftware Association, in partnership with BATF International, is offering four members the chance to showcase their products at Shoppe Object New York through fully funded showcase packages worth £1,750 each.
Designed to help UK brands explore and expand in the US market, the initiative provides access to one of America’s leading independent home and gift trade shows.
Taking place from August 2 to August 4 2026 at Manhattan’s iconic Starrett-Lehigh Building, Shoppe Object is renowned for its curated mix of premium home, gift, lifestyle, stationery, accessories, and wellness brands. The event attracts influential buyers and retailers from across the US, making it a key platform for international exposure.
Selected brands will benefit from a cost-effective, low-risk entry point into the US market, with no need to attend the show in person. Each winner will receive a dedicated showcase space within the UK pavilion, including a display area approximately 1m wide x 2.4m high with shelving where applicable.
BATF International will provide professional on-site stand management, full product representation throughout the show, lead generation support, post-show feedback and reporting, and potential order-taking support.
This opportunity is open to Giftware Association members who are exploring the US market, considering future independent participation at Shoppe Object events, or looking to strengthen their existing US presence. Applicants must be export-ready and capable of fulfilling international orders.
To enter, brands must complete an application form outlining why their products are a strong fit for the show. Applications will be assessed by The Giftware Association, BATF International, and the Shoppe Object team. Only four brands will be selected, with a maximum of one brand per product category, to ensure a diverse and balanced representation of British design.
Applications close at 5pm on Thursday, June 25 2026. Successful applicants will be notified during the week commencing July 6 2026.
To apply, visit https://fs27.formsite.com/z9XWjT/uat7t6smtm/index