Fancy Metal Goods (FMG), the company behind the British-designed lifestyle and accessories brand Alice Wheeler London, has launched its newly enhanced trade website, providing retailers with a faster, more intuitive, and efficient ordering experience ahead of the crucial Autumn/Winter trading period.
Developed with direct input from retail partners, the new platform introduces a range of powerful features designed to simplify ordering, improve stock visibility, and help customers manage their purchases more effectively.
A key enhancement is the introduction of live stock availability, enabling retailers to view current inventory levels in real time and place orders with confidence, whether purchasing online or through their dedicated sales representative.
The website also includes a bulk-order upload function for quickly processing larger orders, alongside a quick-SKU ordering tool that makes replenishment faster and more convenient.
To further support retailers, the platform provides instant access to downloadable product imagery, helping stockists create online listings, social media content, and promotional campaigns with ease.
Designed to meet the needs of independent retailers, garden centres, department stores, and gift shops, the new trade website offers direct access to the latest Alice Wheeler London collections, new product launches, and seasonal ranges, all within a streamlined and user-friendly environment.
The launch comes ahead of Home & Gift, where Alice Wheeler London will be showcasing its latest Autumn/Winter collections. Visitors will have the opportunity to explore the new trade platform first-hand and discover how its enhanced functionality can simplify ordering, improve stock management, and support business growth.
The launch also complements the continued support provided by Alice Wheeler London’s experienced sales team and nationwide network of agents across the UK and Ireland.
This latest investment underlines FMG’s ongoing commitment to supporting its growing community of retail partners through innovative digital solutions, exceptional customer service, and improved access to stock and product information.
Retailers interested in opening a trade account can visit the Alice Wheeler London stand at Home & Gift (Stand A-B30), contact the team at orders@fmgsales.co.uk, or visit www.fmgtrade.co.uk for more information.
