The Giftware Association is delighted to announce the appointment of Holly Stafford-Smith of G. H. Stafford & Son to its National Committee, reinforcing the trade body’s commitment to representing and supporting businesses across the UK’s home and gift industry.
Holly joins at an exciting time for The Giftware Association as it continues to evolve its offering for members and strengthen its role as the voice of the sector. Bringing a wealth of experience from G. H. Stafford & Son – a respected and longstanding business within the industry – Holly offers valuable insight into both heritage brand values and the ever-changing retail and wholesale landscape.
With a deep understanding of the challenges and opportunities faced by businesses today, Holly’s contribution will help shape key initiatives, support member engagement, and guide the Association’s strategic direction.
The Giftware Association managing director Gemma Sault said: “We’re thrilled to welcome Holly to our National Committee. Her industry knowledge, fresh perspective, and passion for the sector make her a fantastic addition. As we continue to champion our members and drive the industry forward, voices like Holly’s are absolutely essential.”
Holly added: “I’m joining the National Committee to contribute the perspective of an SME importer and a fourth-generation family business that is actively evolving. I’m keen to bring a practical, grounded voice to industry conversations and to learn from the rest of the committee in equal measure.”
The National Committee plays a crucial role in advising on industry priorities, shaping member services, and ensuring that The Giftware Association remains a relevant, inclusive, and forward-thinking organisation for its growing membership.