This year marks a significant milestone for Best Kept Secrets, as the Northumberland-based home fragrance and gifting company celebrates 30 years in business.
Founded in 1996, Best Kept Secrets has grown from a small family venture into one of the UK’s most loved independent gift brands, known for its beautifully fragranced candles, thoughtful gifting collections, and unwavering commitment to quality.
While consumer trends and retail landscapes have evolved over the past three decades, the company’s core values have remained the same: creating products that bring joy, supporting independent retailers, and putting people at the heart of everything they do.
Today, Best Kept Secrets continues to innovate with exciting new launches such as The Secret Collection, while remaining true to the craftsmanship, care, and personal touch that have defined the brand from the beginning.
The anniversary is not only a celebration of the products created over the years, but also of the loyal customers, retail partners, and dedicated team members who have been part of the journey so far.
As a family-run business, Best Kept Secrets is proud to reach this milestone and looks forward to continuing to create memorable fragrances and meaningful gifts for many years to come.