Multi-award-winning British baby and children’s brand Blade & Rose is delighted to announce that its Peter Rabbit Neutral Collection has been named the winner of the baby and children’s clothing category of the First Time Mums’ Choice Awards 2026.
The Awards are voted for by parents, with more than 17,000 votes cast across the categories. The recognition highlights the collection’s popularity among families and reinforces Blade & Rose’s reputation for creating high-quality, practical, and beautifully designed children’s clothing and gifting collections.
The Peter Rabbit Neutral Collection combines the timeless appeal of Beatrix Potter’s beloved character with Blade & Rose’s signature style, featuring premium knitted leggings with Peter Rabbit on the bottom, co-ordinating tops, socks, accessories, and gifting items. Designed in a versatile neutral colour palette, the collection has become a favourite with parents, gift buyers, and retailers alike.
Amanda Peffer, founder and managing director of Blade & Rose, said: “We are absolutely thrilled to receive this award. As a family-run British business celebrating 16 years of trading, it means so much to know that parents have chosen our Peter Rabbit Neutral Collection as a winner. Every product we create is designed with comfort, quality, and childhood adventures in mind, so receiving recognition directly from families is incredibly special.”
Blade & Rose has become one of the UK’s most recognisable baby and children’s brands, known for creating character leggings with designs on the bottom. Today, the brand is stocked by more than 1,000 retailers and continues to delight families with its award-winning original and licensed collections.