Playmobil has launched a unique card-plus-gift collection combining greetings cards and collectible Playmobil figures
Playmobil is launching an innovative, first-of-its-kind card-plus-gift collection that combines occasion-led greeting cards with collectible Playmobil figures.
Available now, the collection pairs celebratory card designs with iconic Playmobil figures across four key gifting occasions: birthday, good luck, love and new baby. Each figure is designed to be kept long after the card has been received, creating a lasting reminder of the occasion while bringing additional value to the gifting experience.
“Greeting cards are already part of so many of life’s celebrations, and we saw a clear opportunity to bring Playmobil’s play value and collectability into those moments,” said Jamie Dickinson, Head of Marketing at Playmobil. “By combining a greeting card with an iconic Playmobil figure, we’ve created a distinctive product that sits between card and gift, offering shoppers for a personal and more affordable way to mark life’s big milestones and everyday occasions.”
The new range marks a transformative move for Playmobil into the wider gifting category, opening up new ways for retailers to merchandise Playmobil across card, gifting, lifestyle and seasonal retail environments.