Stand: 31
Gifts Today speaks to Home Fragrance Fillers CEO Doug Wrenn and sales & marketing director Paul Travis about the launch of its trade division, Parks Candles London, new UK-made fragrance collections, and ambitious expansion plans for the second half of 2026
What’s the outlook for Home Fragrance Fillers in 2026?
Doug: Home Fragrance Fillers is a British luxury home fragrance house, crafting products since 1989. This year, we’re focused on growing and diversifying
the business.
We will continue our UK-based contract manufacturing while adding two new services: an own-label programme for retailers of any size, and a bespoke fine bone china range developed with Ceramic Design Heritage.
This will allow customers to choose from three fine bone china vessel sizes, decorated with their own artwork and finished with a logo backstamp. We have been working with Paul Travis, sales & marketing director at Ceramic Design Heritage, since October 2025.
Ceramic Design Heritage already supplies bespoke fine bone china products for heritage sites and UK artists, and the addition of fragrance products will benefit both companies while providing a truly UK-made solution for customers.
We’ve also launched a new trade division, Parks Candles London, and are pleased to announce the appointment of Paul as sales & marketing director to lead the new company.
Paul joins Parks Candles London at an exciting time for the brand, as it continues to strengthen its presence across premium retail, wholesale partnerships, and bespoke white-label manufacturing.
In his new role, Paul will lead the company’s sales and marketing strategy, with a focus on building meaningful relationships, opening new routes to market, and developing long-term opportunities with stockists and partners across the home fragrance sector.
Paul: I’m thrilled to be joining Parks Candles London. It’s a brand with real heritage and an exceptional product foundation. I’m looking forward to building new partnerships, strengthening existing relationships, and helping drive the next stage of growth.
What new product developments are planned for the second half?
Paul: We’ve launched four new UK-made collections, each featuring its own essential-oil fragrance originally developed by Parks. The range includes candles and diffusers. The sub-brands are “Country Garden”, “Heritage”, “Winter Tales”, and the classic “Black Magic”. The range has been designed to deliver premium UK-made quality at competitive price points for today’s market.
What will be the sales and marketing structure?
Paul: I will take a hands-on approach, heading up the trade sales division and using Home Fragrance Fillers UK’s existing office and administration facilities. We have also launched a new B2B website at parkscandleslondon.com. Parks Candles London will exhibit at The London Home Fragrance Show, as well as Autumn Fair at the NEC Birmingham in September.
Over the coming months, we will be recruiting a team of sales agents to cover the UK. Agents interested in representing this iconic UK brand are welcome to contact me directly.
Will you be diversifying the product range further in the second half?
Paul: Our first diversification is a move into catalytic diffusing lamps and oils, wax sand, 500 ml and one-litre reed diffusers, and 500 ml room sprays under a new sub-brand, “Scent Chips”.
The range will launch at The London Home Fragrance Show, with additional product categories planned for Autumn Fair later in the year. Visitors can find out more at The London Home Fragrance Show on Stand 31.
