The collaboration with Endless, street artist is extended to a new Limited Edition offering within the Millefiori Milano collection, which was the main feature of the stand at The London Home Fragrance Show.
Endless was proudly in attendance at the London show, which is also home to an exhibition currently featuring his artwork.
When asked how the collaboration began, Laura Gaias, Marketing Director based at the Milan Head Office but proudly at the brands first London show said, “Endless is renowned for his street art and we appreciate his work very much, which blends different art techniques and focuses on contemporary culture, which very much aligns with the Millefiori Milano brand.”
“The collaboration works perfectly, Millefiori Milano creates emotion and memories with fragrance, this is my passion for my artwork. The relationship means we can both do what we do best to bring the vision together”
Endless has reinterpreted his iconic Chapel series for Millefiori Milano using iconic silhouette of the brands Milano bottle and a delicate yet contemporary colour palette that echoes the nuances of the fragrances.”
Endless said “The collaboration works perfectly, Millefiori Milano creates emotion and memories with fragrance, this is my passion for my artwork. The relationship means we can both do what we do best to bring the vision together. I chose the fragrances to be featured on, and the artwork lends itself to the clean lines of the brand.”
Millefiori Milano opened its flagship store at the heart of Milan in May where the contemporary street artist Endless attended to launch the collaboration by featuring his artwork in store plus it being featured on a Limited-Edition Milano range.
The Limited-Edition range will also be available to order following the show to celebrate the year of the flagship store and the first show for Millefiori in the UK.
You can see the Endless artwork at Cris Contini Contemporary exhibition, Notting Hill, London 12th June – 16th July 26.