Sarah Watmore, owner of Miss Milly, has announced that Autumn/Winter 2026 will be the much-loved British brand’s final season.
She told Gifts Today: “I’ve been supplying jewellery and scarves to the gift and fashion trade for over two decades, but it’s now time to explore new horizons and have some different adventures. Our new collection is having a great reception at Home & Gift on stand DP3-B07, and it will be business as usual until November.
“I’ve greatly appreciated the opportunity to tell several customers in person during the show, and to assure them that we will be continuing to supply and support them through the build-up to the key festive trading period.”
Sarah said she is continuing to explore opportunities to secure a future for the brand and its popular product ranges.
She started Miss Milly in 2012 with an ethos of trusting her instincts, communicating transparently, servicing the trade efficiently and building strong partnerships with retailers and suppliers. Those values have shaped the business from day one and helped establish Miss Milly as a colourful, trusted brand supplying independent retailers across the UK and Ireland.
“I’ve been supplying jewellery and scarves to the gift and fashion trade for over two decades, but it’s now time to explore new horizons and have some different adventures”
Over the past 14 years, the company has grown from a jewellery specialist into a recognised accessories brand, adding scarves, magnetic brooches, recycled leather handbags and purses, keyrings and more, while earning a loyal following among gift shops, garden centres, boutiques and visitor attractions.
The business enjoyed a particularly memorable 2025, winning both the Spring Fair Award of Excellence for Fashion Accessories for its magnetic brooches and the Herefordshire & Worcestershire Chamber of Commerce Micro Business of the Year Award.
“Looking back, I’m incredibly proud of what we’ve achieved,” said Sarah. “We’ve worked with wonderful retailers, built fantastic relationships with our suppliers, and had the privilege of seeing Miss Milly products bring colour and joy to so many customers. I wanted to finish while the business is in a strong position and on a high.”
Sarah would also like to thank every retailer, supplier, sales agent, and customer who has supported Miss Milly over the past 14 years. “This business has given me far more than I could ever have imagined,” she said, “and I’m incredibly grateful to everyone who has been part of the journey”.