UK home fragrance brand Wax Lyrical has launched a new e-commerce platform, giving consumers the opportunity to purchase its collections directly.
Previously only available through retail partners, the new online destination brings Wax Lyrical’s products together in one easy-to-shop space. Customers can now browse the full range, discover fragrance inspiration, and have their favourite products delivered directly to their doors.
The launch marks a new chapter for Wax Lyrical, allowing the band to build a more directrelationship with its customers while making it simpler than ever to enjoy its fragrances at home or find a thoughtful gift for someone special.
Wax Lyrical managing director Shaun Dubberley said: “Our new direct-to-consumer website will offer customers a convenient and inspiring way to explore our huge portfolio of products, with a seamless shopping experience designed around our passion for fragrance. Opening our digital doors directly to our customers is a significant step for us. We’re thrilled to offer the complete Wax Lyrical experience in one place.”
Every product is developed and manufactured at Wax Lyrical’s site in Cumbria. Its collections, which include candles, reed diffusers and more, are exported to more than 40 countries worldwide.
The new website is now live at www.waxlyrical.com
