Lesser & Pavey director Jonny Greves discusses why retailers are looking for more than just new products this autumn, with value, design, presentation and sell-through playing a key role
Stand: Hall 7 Stand J40 & Hall 6 Stand A41
As we approach Autumn Fair, one thing has become increasingly clear to us at Lesser & Pavey: retailers aren’t simply looking for new products any more. They’re looking for collections that tell a story, create excitement in-store and offer customers genuine reasons to come back and buy again. That thinking has shaped everything we’ve developed over the past year.
One of our biggest milestones has been the launch of Maison Parfum, our new home fragrance brand. Following its introduction earlier this year, the response from customers has exceeded our expectations, reinforcing just how important the home fragrance category has become within the gift industry.
Maison Parfum was created to deliver affordable luxury without compromising on quality. Every fragrance has been carefully developed with strong scent performance and impressive longevity, while the packaging and vessel designs have been created to give retailers maximum shelf appeal. The collection now includes more than 400 products, from compact gift sets through to statement 2-litre diffusers, alongside candles, room sprays and coordinated gifting solutions.
For Autumn Fair, we’re introducing several exciting additions, including premium ready-to-gift fragrance collections presented in elegant gift bags. Each contains a co-ordinated candle, reed diffuser and room spray, making gifting effortless for consumers while providing retailers with an attractive merchandising opportunity straight out of the box. We believe presentation is becoming almost as important as the product itself, and these collections have been designed with exactly that in mind.
Looking ahead, we’ll also be previewing fresh packaging concepts and new seasonal designs that continue to evolve the Maison Parfum brand. Early customer reaction during our summer showroom event has been extremely encouraging, with retailers already placing forward orders after seeing the new collections.
Of course, home fragrance is only one part of what’s new this season. Visitors to our Autumn Fair stands will discover almost 1,000 new products spanning home décor, gifting and seasonal collections. Christmas remains incredibly important for independent retailers, and we’ve continued to expand our festive ranges with fun, characterful products alongside new puzzles, novelty gifts and affordable impulse purchases designed to encourage multiple sales.
CLICK HERE to read the full story in Gifts Today’s latest issue.
Stand: Hall 7 Stand J40 & Hall 6 Stand A41
Call: 01322 279 225
Email: sales@leonardo.co.uk
Visit: www.leonardo.co.uk
