Dulux has named Soulful Sage as its Colour of the Year 2027. The paint brand describes the shade as “an ethereal, soft and silvery green, that can make your heart glow and your spirits soar, helping you to live lightly.”
Sitting at the heart of Dulux’s three carefully curated colour stories, Soulful Sage captures the mood for 2027, according to the company’s annual trend research.
Dulux is the flagship brand of global paints and coatings company AkzoNobel. “Our 2027 Colour of the Year is all about creating lighter spaces for a lighter life,” said Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center.
“Many people are feeling weighed down by world events and overloaded with information. We want to offer consumers a way to create a lighter environment so they can feel that weight lifted off their shoulders.”
She added that the three colour stories – Glow, Light and Lift – can help consumers feel brighter in subtly different ways: “Glow is focused on earth tones to create a warm space, Light combines quiet, pale tones and darker shades for more of a healing space, while Lift features positive tones that evoke the joy of an inspiring space. And at the centre of it all is Soulful Sage – the ultimate versatile green.”
All the colours, textures and special effects in the collection have been designed to create sensory appeal across a wide range of markets. Along with decorative paints, inspirational palettes have also been created for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets.
