Spring Fair has revealed details of a new campaign film for its ‘Love Letters to Retail’ initiative, bringing together voices from across the retail community.
Launched ahead of Spring Fair 2027, taking place at NEC Birmingham from February 7-10, the film explores why people choose a career, business or life in retail.
The film features Ray Clacher, CEO of Morleys Department Stores, Bruce Langlands, CEO of Trotters, Jonathan Sellwood, founder of Barnbury, and Pauline Connelly, director of Daisy Home.
It closes with Fay Tranter, event director at Spring Fair, who says: “For more than 75 years, Spring Fair has brought the industry together. And while retail is constantly evolving, the heart stays the same. People back people: a buyer taking a chance on something new, a founder seeing their product on the shelf for the first time, and a conversation that becomes an order, a partnership, the start of something bigger.
“Those moments are why Spring Fair exists. So, to everyone who puts their passion, creativity and belief into this industry, this is our love letter to you.”
Spring Fair is now inviting everyone across the retail industry to add their voice to the campaign. Whether it’s a letter to the shop where you got your first job, the buyer who gave you your first opportunity, the supplier who became a friend, the product that changed your business, the customer who keeps coming back, or simply the reason you still love what you do, Spring Fair wants to hear it.
The campaign will continue up to and during Spring Fair 2027, where ‘A Love Letter to Retail’ will come to life through creative installations, stories and immersive experiences.
What do you love most about retail? Share your own Love Letter at www.springfair.com/your-love-letter-to-retail
