Paladone has announced a licensing agreement with the Lego Group. This partnership will see Paladone bring to market new formats reflecting the toy brand’s iconic building bricks and Lego Minifigures.
Paladone said it is committed to designing, distributing and promoting a levelled-up range of fun and practical products to international markets, leveraging its extensive global presence and expertise in trend-driven consumer products – bringing trend-driven imaginative gifts and merchandise to Lego fans worldwide.
The first joint product lines are in development and will be on sale next year.
Paladone Chief Executive Officer Jim Downey said: “We’re beyond excited to be building something amazing with the Lego Group, one of the world’s most loved and iconic brands. This partnership lets us click our award-winning design and global reach together with the Lego Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love.”
“We’re beyond excited to be building something amazing with the Lego Group, one of the world’s most loved and iconic brands”
Given the Lego Group’s renowned commitment to health, safety, and environmental responsibility, securing the licence has been a rigorous and lengthy process; one made possible by the hard work of many Paladone key players.
Celine Lu, the Head of Global Vendor Compliance & Sustainability at Paladone, said this recognition from the Lego Group “reinforces Paladone’s ability to meet the highest standards in ethics, sustainability, and quality. It also highlights the strength of our supplier partnerships and robust systems, giving the Lego Group confidence in our capability to deliver responsibly. Together, these outcomes lay the foundation for a strong, long-term partnership built on shared values”.
Barbara Echevarria, Senior Vice President of Global Licensing, Marketing and Product at Paladone, added: “We’re really proud to be partnering with the Lego Group on a global scale. This collaboration allows us to pair the Lego Group’s timeless creativity with Paladone’s unique design perspective. From day one, the partnership has been smooth and collaborative, and we’re truly grateful for the support and shared vision that’s guided us along the way.”
