Garden retail showcase Glee set to return to Spring Fair for the first time in six years. The Glee at Spring Fair concession show will strengthen Spring Fair’s garden and outdoor offering, bringing the best in garden, outdoor living, decorative accessories, and leisure to the NEC Birmingham – with a refreshed and carefully curated format designed to meet the evolving needs of the garden retail sector.
With Glee’s September edition achieving record success in 2025, its return to Spring Fair – which runs from February 1 to February 4 – strategically extends the show’s influence into the early buying season.
The timing allows buyers to:
- Complete spring and summer ranges
- Top up core and seasonal stock ahead of peak footfall
- Explore cross-category opportunities across décor, gift, lifestyle, and fashion
- Connect with both established garden suppliers and emerging design-led brands showcased throughout Spring Fair
Exhibitors will benefit from:
- A central, high-traffic garden and outdoor hub within the wider show
- Access to thousands of buyers seeking newness across home, décor, lifestyle, and gifting
- Visibility alongside complementary categories that drive cross-purchase behaviour
- Spring Fair’s elevated visitor experience, curated design, and new feature zones introduced for 2026
Jackson Szabo, portfolio director at Spring & Autumn Fair, said: “Welcoming Glee back to Spring Fair strengthens what we offer our visitors and exhibitors at precisely the moment they need it most. Spring Fair’s scale, its cross-category audience and its reputation as the UK’s definitive buying event create the perfect platform for Glee’s early-season edition. This move gives garden and outdoor brands unrivalled visibility, while offering retailers a richer, more connected sourcing experience across more product categories than ever before. It’s an exciting development for 2026 and one that reflects the momentum driving both shows forward.”
Matthew Mein, event director of Glee, added: “Bringing Glee back to Spring Fair is an exciting step forward for both events and for the garden retail community. It strengthens Glee’s position at the heart of the industry and offers a dynamic new platform for growth at a key moment in the buying year. The combination of Glee’s specialist focus and Spring Fair’s extensive reach creates a powerful opportunity for exhibitors and buyers alike, and we can’t wait to see the results in 2026.”
Glee at Spring Fair 2026 will be held from 1-4 February at NEC Birmingham.
Glee located with Autumn Fair will be held from 8-10 September at NEC Birmingham.
