A beloved Lake District character is going global this week, making its international publishing debut at the Bologna Children’s Book Fair (13-16 April) in Italy.
British gifts, accessories, and homeware brand Herdy will appear at the event for the first time following a major deal with The Quarto Group, an international publisher of illustrated books, to create a new series of illustrated books starring the much-loved character.
The agreement grants Quarto world rights to develop and publish a new programme of children’s books featuring Herdy and his friends. The deal follows two years of collaboration with Tall House Creative Agency, which successfully developed and pitched the Herdy children’s book concept to Quarto imprint, Happy Yak.
Inspired by the Lake District’s Herdwick sheep, Herdy has built a loyal following since launching in 2007 – with its Bologna debut marking a major milestone in its journey from a local favourite to an international brand.
Diane and Spencer Hannah, co-founders of Herdy, said: “From day one, Herdy has been about creating joy through friendship and community, and it’s so exciting to see his debut on an international stage. We’re thrilled to see Herdy take the next leap in bringing more joy to children and families worldwide.”
The first Herdy releases, felt-flap board books ‘Herdy’s Fun Day’ and ‘Goodnight, Herdy’, alongside the sticker activity book ‘Out and About with Herdy’, are scheduled for publication in September 2026.
Call: 01539 739202
Email: sales@herdy.co.uk
Visit: www.herdy.co.uk
