The event, that predicts the hottest products this Christmas, will now take place as a virtual event confirms The Toy Retailers Association and DreamToys committee today.
‘Due to the effects of the Covid-19 pandemic in the UK, it is not possible to hold a large-scale physical event to announce the DreamToys list,’ says Gary Grant, chair of the DreamToys selection committee. ‘Instead, this year’s list will be announced in a new exciting digital format on Tuesday 10 November 2020.
‘2020 has been a challenging year for all, but toys have managed to bring entertainment to many in lockdown. We hope DreamToys will bring some festive joy when it is most needed.’
DreamToys is organised by the Toy Retailers Association and is the most authoritative predictive list of what will be hottest products this Christmas. The list is selected by a panel of retailers and industry experts and is fiercely independent to toy manufacturers and makers.
The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employer rights.It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK and Europe.