The home fragrance company’s trade-only website has had a makeover, making it easier than ever to use
The overhaul, which also includes new digital resources giving their valued customers better access to their high-quality lifestyle imagery, follows on from the successful launch of their groundbreaking virtual showroom TheHouseOfAB.com last month. During the pandemic lockdowns, the importance of social media in helping retailers engage with their local audiences has been paramount, and full support is on offer to enable retailers to quickly and simply populate their feeds with engaging content. A raft of other time-saving information is at hand too, with customers able to access their full order history, see their most purchased products, check stock levels etc.
Managing Director, Andrew Nettleton explains: ‘For us, one thing the pandemic has led us to do, is examine very closely ways in which we can support our customers best, both through these extraordinary times, but also more generally.
‘The shape of business has changed a great deal over the past year and we want to be able to provide the best service and support to our customers to meet changing needs. Our investment in digital platforms, both our current trade website and our new virtual showroom, has not only helped to support our customers through this time, but will also provide a long-lasting component of our marketing that will complement the more traditional channels going forward.’
A high proportion of Ashleigh & Burwood’s retail partners are already registered to use their trade website and are now benefiting from the resources available. Ashleigh & Burwood are keen for unregistered customers to join them by registering at: ashleigh-burwood-trade.co.uk.